Review Hada Labo Shirojyun Premium Whitening Lotion Rich Newest Formulation

Hada Labo Shirojyun Premium Lotion Rich Review

Hada Labo Shirojyun Premium Whitening Lotion Rich has been an all-time favourite for many Hada Labo fans. Now Hada Labo Shirojyun Lotion comes with a new formulation with more actives. Read on to know what this Premium Whitening Lotion from Hada Labo has to offer.

Disclaimer: This product was sent to me for review purposes. I was not paid to write a review but that does not affect my thoughts on it. Do take note that my experience with this product may not be the same as yours as each skin type is different. Your Milage May Vary (YMMV). I am also not a skin expert, I'm only a skincare enthusiast. Hence, I do not qualify to suggest dermatological advice, please seek a certified medical practioner for further advice if needed.

What is Hada Labo Shirojyun Premium Lotion Rich?

Hada Labo Shirojyun Premium Lotion Rich is a daily lotion to repair dull skin. Hada Labo claims it to be a rich essence-type lotion that immerses dehydrated, dull skin in brightening niacinamide, alpha-arbutin and Vitamin C for glowing, dewy skin.

What Hada Labo Claims on Its Shirojyun Premium Lotion Rich

1. Triple Brightening Formula
2. Reawaken Dull Skin
3. Even Out Skin Tone For Glowing, Radiant Skin.
4. Long-lasting Hydration 
5. Protects Skin From Damages
6. Keeps Skin Healthy
7. No fragrances, colourants, mineral oil & alcohol

Product Details
Global: website
Price: 69MYR | XXUSD (170ml)
Origin: Japan
Skin Concern: Brightening, Hydrating
Skin Types: All Skin Types
PAO: 12 Months
Full Ingredients List (INCI): 
GoodieSuperstar | Blocky | Icky
Will update once I could copy the INCI list

My Thoughts on Hada Labo's Lotion Rich New Formulation

I have used Hada Labo's Premium Whitening Lotion before, the old formulation which you can read my review HADA LABO PREMIUM WHITENING LOTION. Since it's a new formulation, I decided to write a new blogpost for this product.
This is my review of Hada Labo Shirojyun Premium Lotion Rich
Swipe left for more pictures:

Looking into the full list of ingredients for Hada Labo Shirojyun Premium Lotion Rich its newly improved formulation seems like a totally new product. The old formulations main ingredients were Tranexamic Acid, Vitamin C and 2 Types of Hyaluronic Acid. The INCI list was short as well. However now, the new formulation has an addition of ingredients, hence a longer INCI list and a major renovation of the main ingredients too.

Hada Labo mentions their newest formulation is their triple whitening formulation which is Niacinamide, Alpha-Arbutin and also Vitamin C. So I guess its main ingredient in the older formulation is Tranexamic Acid has completely been removed and replaced with Niacinamide. Even Vitamin C from Magnesium Ascorbyl Phosphate to a more potent one, Ascorbic Acid.

Alpha-Arbutin is a new addition and the 2 types of Hyaluronic Acid remains unchanged. Other ingredients found in the new formulation is Seaweed Extract and a few other humectants. I had a hard time finding more details on the new improved Hada Labo Whitening Lotion as it's still brand new.

It comes in Hada Labo's signature blue semi-transparent plastic bottle with a flip cap. If you don't have a photographic memory like me or if you tend to purchase this like once a year, you might think it's the usual design but actually, it's a different design. I didn't notice instantly of course, only when I referred to the old blog post that I noticed. It's good that Hada Labo changed its packaging design so if you are aware of the new formulation upgrade, you'll know which bottle is the new one.

From what I remember, the old formulation had a rather thick formulation while this one is very runny. It's just like water making it easily absorbing and definitely not sticky as claimed.

Minimal scent to no scent at all

Honestly, I have not incorporated this into my skincare regime yet but I did test it out a couple of times and I didn't seem to see or feel and bad reaction with my skin. I'll update this post once I've tried it but I'm not sure if it's going to be any time soon.

Overall Thoughts
Honestly, I'm unsure if Hada Labo Shirojyun Premium Lotion Rich Newest Formulation is any better than their old formulation as the upgrade seems like a whole new kind of product. The main ingredients had a major change with a potent Vitamin C and Alpha-Arbutin which are quite sensitive actives that not all skin could accept. The old formulation only had Tranexamic Acid and Hyaluronic Acid which most skin could accept. 

It still questions me why the main ingredient Tranexamic Acid, is completely removed from the new formulation as it was the main ingredient Hada Labo marketed for the old formulation. Does it have to do with complications in other countries? I came across an article some time ago that this lotion (rich) is banned from the Philippines due to unsafe ingredients. I just skimmed through the article so I can't really remember. It's been ages since I last used this lotion so I couldn't care to look more into it,

However, the new formulation does seem exciting to me as I know my skin is good with Alpha-Arbutin. My concern is for those who may have sensitive skin and has used this before, thinking that it's the same formulation when it's actually not. So make sure to always read your labels and INCI's.

My Rate
Rate: -/5
Repurchase: -
To Purchase: mymentholatum.os

Other Products From Hada Labo's Premium Whitening Range

1. Premium Whitening Water Gel
Lightweight water gel delivers triple brightening benefits